The big suprise of today is the announcement of the new HP iPAQ Glisten. The HP iPAQ Glisten will be available through AT&T in the coming weeks for $229.99 with a 2 year contract with a smartphone data plan. The HP iPAQ Glisten will be only available through the AT&T business, corporate channels or the consumer AT&T ,HP and third party websites. Meaning you can’t see it in a store before you buy it.

The HP iPAQ Glisten looks pretty similar to the Motorola Q9-series. However it will have a touch enabled AMOLED screen.  I think this is the first Windows Phone device with Windows Mobile 6.5 with a full Qwerty keyboard and a touch screen without using a slider.

 

  Press release:

AT&T* and HP (NYSE: HPQ) today announced the upcoming availability of the new HP iPAQ Glisten, a feature-rich 3G world phone that meets the increasing demands of modern mobile professionals. AT&T’s first smartphone with an AMOLED (active-matrix organic light-emitting diode) screen, the HP iPAQ Glisten is loaded with features tailored with the business power user in mind.

Featuring the Microsoft Windows Mobile 6.5 operating system, the iPAQ Glisten offers a touch-friendly user interface and improved browser with Flash support. Connections to your favorite people, content and applications are a fingertip away on the redesigned Start Menu, and Internet Explorer Mobile** supports the rich experiences that many Web pages offer for desktop computers.

Users can easily move between work and leisure with advanced mobile e-mail capabilities, built-in Wi-Fi and GPS functionality as well as rich multimedia features and applications. AT&T supports Windows Marketplace for Mobile for access to a variety of applications.

The iPAQ Glisten features a full QWERTY keyboard and five-way directional pad for fast, easy and accurate messaging including SMS/MMS and e-mail. The touch-enabled AMOLED screen, among the best displays on the market, allows users to easily navigate through menus, windows, and links with the touch of a finger.

“iPAQ Glisten adds to our innovative Windows Phone portfolio,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets. “It meets the demands of our business customers while boasting a beautiful AMOLED touch screen and a full package of multimedia features.”

“The iPAQ Glisten packs a powerful punch with its multiple input methods, variety of connectivity options, and a familiar, consistent email experience that allows mobile professionals to connect with the people and information that matter most to them,” said Susan Macke, vice president, Marketing, Handheld Global Business Unit, Personal Systems Group, HP. “Our strategy for success in growing the iPAQ business and customer base is working with industry leaders, like AT&T and Microsoft, and leveraging our collective strengths in the business and prosumer markets.”

Manage and take control of demanding professional lifestyles
Power users stay more connected with Outlook calendaring, Microsoft Word and Excel as well as the ability to view Microsoft PowerPoint and Adobe PDF documents. The HP iPAQ Glisten gives users the ability to manage a single contact list and synchronize them wirelessly or with a PC using a supported e-mail account. It also comes with an integrated inbox that summarizes recent emails, calls, and texts.

In addition, users can take advantage of the built-in speakerphone and enjoy the freedom of hands-free control with Voice Commander, voice recognition software which reads text messages, emails and appointment details and lets users begin messages and dial contacts using simple voice prompts.

Bridge work and social life
Web browsing and streaming video on the HP iPAQ Glisten are fast and enjoyable with the improved Internet Explorer Mobile 6. Users can turn on the built-in Wi-Fi quickly with a dedicated on/off button and enjoy high-speed Internet access – featuring automatic access to over 20,000 AT&T Wi-Fi hotspots included at no additional charge with select smartphone data plans.

Users can also connect with friends and colleagues on their favorite social networking sites, including a preloaded Facebook application. Mobile professionals can capture pictures and videos with the 3.1 megapixel camera and view them in brilliant color and clarity or edit them with HP Photosmart Mobile and easily share them via email or on the Web using Snapfish.

Pricing and availability
The HP iPAQ Glisten will be available in the coming weeks for $229.99 (receive a $50 AT&T Promotion Card with two-year agreement, smartphone data plan). The smartphone will be available through AT&T business services, HP corporate sales, small and medium business and consumer Websites at AT&T.com and HP.com as well as through third-party e-commerce sites.

HTC Corporation unveiled a global advertising campaign that is based on HTC’s new “Quietly Brilliant” brand positioning.  As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, “You don’t need to get a phone. You need a phone that gets you.”  This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

‘Quietly Brilliant’ is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, chief marketing officer, HTC Corporation. “The YOU campaign is the perfect embodiment of ‘Quietly Brilliant’ and is core to HTC as a company, innovator and partner.

The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device. HTC worked with Los Angeles-based advertising agency, Deutsch LA Inc. to create the YOU campaign that will employ an integrated-media approach to reach consumers via television, print, outdoor and online.  HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.

We’ve come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility,” says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA.
“HTC’s whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them.

HTC worked with London-based creative consultancy, FigTree to create the “Quietly Brilliant” brand positioning.   The “Quietly Brilliant” positioning was inspired by HTC’s culture of putting customers first, born from a heritage of creating breakthrough products and continued innovation. As part of HTC’s culture, the “Quietly Brilliant” positioning will be rolled out in all forms of communication and brand touch points across the company.

Some of life’s most brilliant ideas started with a simple doodle on the back of a napkin,” said Simon Myers, CEO of Figtree. “HTC’s new look uses this visual language of doodles to explain all the quietly brilliant features and benefits of HTC devices in a simple and human way.

How’s your relationship with your phone ? Does it upset you when it is not working the way you want it ? Or what happens when you lose your phone ? I’d like to hear from you in the comments.