SPB Software just announced today that it will have their popular softwares pre-installed on the Pharos Pack Traveler 137.  Bundeling these popular softwares will give the Pharos cunsomer a “Wow” factor and add a lot of new features and functionality to the phone.

The SPB Softwares that are going to be included in the bundle are:

• SPB Mobile Shell
• SPB Keyboard
• SPB TV

The user experience on mobile devices is becoming so more important and manufacturers are using this to make the difference.

HTC already are having their popular Touch Flo 3D user interface and the upcoming HTC Sense user interface as a shell on their devices.  Both for the Windows Mobile and the Andriod platform phones.

We just published that LG won the iF communication design award with their 3D S-Class user interface.

Samsungs TouchWiZ user interface is looking the same across the board with the the Omnia, Eternity and other devices, all on different platforms.

Looking at all of this, the (non geeky) consumer will in the end choose for a company with the best user interface and won’t even know what the under laying platform is and what it can do. The User Interface will hide the Symbian, Windows Phone and Android platforms. The Windows Phones in the future will be recognizable due to a Windows button on the phone. This is of course a great move by Microsoft to brand the phone so consumers will make an added “educated” guess. (either the buy the phone because the like their Windows brand or because the don’t).

Based on what createria would you choose your device ?

• Brand name?
• Platform?
• User Interface?
• Widgets?
• Features?
• Specifications?
• Added Partner Logo’s
• Carrier?